Information about the applicant:
Company name: Municipality of Vrnjacka Banja, Serbia
Website: https://www.vrnjackabanja.gov.rs/
Contact: predsednik@vrnjackabanja.gov.ra
Evaluation category:
Category 1: Spa Destination (sub-category: Balneo –Thermal resort)
1. Location – transport communication, airport distance
Vrnjacka Banja Municipality is situated in central Serbia, nestled in the lush landscapes of the Raska region. It enjoys convenient transport connections, with well-maintained roads and highways linking it to major cities like Belgrade, Novi Sad, and Nis. The municipality’s location along the main roadways ensures easy accessibility for both residents and visitors. Additionally, effi cient public transportation systems and taxi services make traveling within the municipality and its surroundings hassle-free.
Airport Distance:
Vrnjacka Banja Municipality benefi ts from its proximity to several major airports. The closest is “Nikola Tesla” Airport in Belgrade, approximately 220 kilometers away. This airport serves as Serbia’s primary international gateway, connecting the region to numerous destinations across Europe and beyond. Other nearby airports include Nis Constantine the Great Airport, situated around 180 kilometers from Vrnjacka Banja, and Morava Airport in Kraljevo, approximately 40 kilometers away. These airports provide convenient options for both domestic and international travel, enhancing the accessibility of Vrnjacka Banja and its surroundings.
2. Natural factors – mineral water, clean air, mud and peat
Vrnjačka Banja Municipality is renowned for its abundant natural resources that contribute to its reputation as a spa and wellness destination. The region is blessed with mineral-rich springs that have been recognized for their therapeutic properties for centuries. The mineral water sources found here are known to have benefi cial effects on various health conditions, making the municipality a sought-after location for spa treatments and relaxation.The clean and invigorating air in Vrnjačka Banja is another signifi cant natural asset. Nestled amidst picturesque hills and lush vegetation, the air quality is notably pure and pollution-free. This clean air enhances the overall wellness experience and complements the healing properties of the mineral waters.In addition to mineral water and clean air, the municipality is known for its mud and peat deposits. The rich mineral content of the mud and peat has led to therapeutic treatments that draw upon their natural benefi ts. These treatments often alleviate various health issues, offering a holistic approach to well-being.Overall, the combination of mineral water, clean air, mud, and peat establishes Vrnjacka Banja Municipality as a haven for those seeking natural remedies, relaxation, and rejuvenation in a pristine environment.
3. Infrastructure and green area, parks
Vrnjacka Banja Municipality boasts a well-developed infrastructure that harmoniously blends with its lush green surroundings. The municipality’s commitment to providing modern amenities and preserving natural beauty creates a balanced and inviting environment for residents and visitors alike.One of the standout features of Vrnjacka Banja is its abundance of beautifully landscaped parks and green spaces. These areas serve as serene havens for relaxation, recreation, and social interaction. Notable parks include the central Promenade, a charming pathway adorned with sculptures and fountains that winds through the heart of the town. The Central Park offers a tranquil retreat with lush lawns and shaded areas. Moreover, the municipality’s infrastructure encompasses modern facilities that cater to diverse needs. The availability of quality accommodations, restaurants, shopping centers, and cultural venues ensures a comfortable stay for visitors. At the same time, efforts to enhance sustainability and eco-friendliness are evident in the incorporation of green building practices and eco-friendly initiatives.In summary, Vrnjacka Banja Municipality showcases a harmonious blend of modern infrastructure and well-preserved green areas, creating an inviting and refreshing atmosphere for all to enjoy.
4. Historical background and natural sightseeing
Vrnjačka Banja Municipality presents a captivating blend of history, natural beauty, and the enchanting Mountain Goc, creating an alluring destination that caters to diverse interests and preferences.Steeped in history, Vrnjačka Banja holds echoes of its Roman past, with ancient ruins and archaeological discoveries that speak to its enduring signifi cance as a healing and social center. These historical elements add depth to the municipality’s charm, inviting visitors to explore its rich cultural heritage.Nestled amidst this historical tapestry is the majestic Mountain Goc. Rising proudly on the horizon, Goc stands as a sentinel of natural beauty. With its lush forests, meadows adorned with wildfl owers, and crisp mountain air, Goc offers a haven for nature lovers and adventure seekers alike. Hiking trails wind through its picturesque landscapes, revealing breathtaking vistas at every turn.The allure of Goc extends beyond its trails. In winter, the mountain transforms into a snow-covered wonderland, beckoning skiing and snowboarding enthusiasts to its slopes. Its serene beauty also attracts those who seek moments of tranquility and refl ection, away from the bustle of everyday life.With the splendid backdrop of Mountain Goc, Vrnjačka Banja Municipality becomes an enchanting destination that seamlessly merges its historical roots with the magnifi cence of nature. Whether exploring the traces of the past or immersing oneself in the scenic wonders of the present, visitors are treated to an experience that is both culturally enriching and visually captivating.
5. Number of yearly working 4- and 5-stars spa hotels and bed capacity
1200
6. Number of beds in 2, 3 stars hotel, restaurants, recreation houses
15000
7. Information of services, cultural events, attractions, facilities
Vrnjacka Banja Municipality is dedicated to providing a comprehensive range of services, organizing vibrant cultural events, highlighting captivating attractions, and offering modern facilities that ensure a memorable and enriching experience for residents and visitors alike.The municipality prioritizes the well-being of its residents and visitors by offering a spectrum of services that cater to various needs. From medical and wellness services rooted in the therapeutic properties of the mineral waters to hospitality services in the form of luxurious spa hotels, Vrnjačka Banja ensures that every aspect of a visitor’s stay is well taken care of.The municipality comes alive with a calendar of cultural events that celebrate the region’s heritage, creativity, and sense of community. Throughout the year, festivals, concerts, art exhibitions, and theater performances bring residents and visitors together to experience the vibrant cultural tapestry of Vrnjačka Banja. These events provide a platform for local and international talents to showcase their artistry and connect with audiences.
Along with Guča and Exit, the Vrnjacki Carnival is the biggest event in Serbia. The Vrnjaci Carnival represents the crown of events during the season. This manifestation gathers over 200,000 visitors. During one week in July, Vrnjacka Banja is the scene where a large number of masquerade balls, festivals, concerts, plays, and sports events are held… And certainly, the central event of the carnival is the Great International Carnival Parade. A large number of carnival groups from all over the world guarantee good fun and entertainment during these days. During the carnival days, you will encounter a warm welcome from your hosts and a carnival mood that will allow you to put all your problems aside.
Lovefest is a unique cultural platform from Vrnjačka Banja that aims to promote music, art, and urban youth culture.The festival started as a Love Bridge party in 2007. After just one year after its debut, it has become one of the most sought-after musical events in central Serbia.In 2012, Lovefest was recognized by the Ministry of Youth and Sports as the largest youth festival in the country. It was nominated by the UK Festival Awards for the best festival abroad.
One of the most important segments of the Vrnjacka Banja cultural festivities is the Film Screenplay Festival, which for 45 years of its existence, remaining true to its original idea, was a worthy diagnostician of virtues and fl aws and an indispensable chronicler in the wide area of screenwriting.Vrnjačka Banja boasts a myriad of attractions that refl ect its rich history and stunning natural surroundings. The Promenade, adorned with sculptures and fountains, provides a charming pathway for strolls. The “Aleksandar Karađorđević” Park offers a serene retreat, while the “Seven Springs” complex provides an opportunity to experience the rejuvenating effects of mineral-rich waters. Additionally, the majestic Mountain Goc offers hiking trails, winter sports, and breathtaking panoramic views.Facilities: The municipality is equipped with modern facilities that enhance the quality of life for both residents and visitors. Accommodation options range from 4- and 5-star spa hotels to cozy guesthouses, ensuring a comfortable stay. Restaurants and cafes offer diverse culinary experiences that showcase both local and international fl avors. Furthermore, wellness centers, sports facilities, and recreationalareascatertovariousinterestsandpromoteahealthyandactive
recreational areas cater to various interests and promote a healthy and active lifestyle.In summary, Vrnjačka Banja Municipality is committed to providing top-notch services, captivating cultural events, remarkable attractions, and modern facilities that collectively create an environment of comfort, enrichment, and enjoyment for everyone who explores this vibrant destination.
8. Seasonality and occupancy rate
In Vrnjacka Banja, the tourist season lasts all year round. During the summer, events such as the traditional carnival, the Love Fest, the Film Script Festival, as well as many others place Vrnjacka Banja in the top three domestic destinations in terms of the number of used vouchers. In addition to the rich program, there are also attractions such as the largest aqua park in Serbia and the highest panoramic wheel in the Balkans.
Domestic tourists who spend their vacation in Serbia, and not at sea, often choose Vrnjacka Banja for their vacation. Numerous attractions and a rich cultural and musical program make Vrnjačka Banja a lively place for everyone, from children and young people to couples to our elderly fellow citizens.Vrnjacka Banja currently has a capacity of about 15,000 private and hotel beds.What is pleasing is that Vrnjacka Banja is no longer a seasonal destination. We have profi led ourselves on the market as a destination that caters to business guests in both the spring and autumn months, which is a serious tourist niche in Serbia today.Last year, the largest water park in Serbia, which also has the highest water slide at a height of 27 meters, started operating.Aqua Park “Paradise” has ensured Vrnjacka Banja the crown of the queen of continental tourism, because according to its characteristics, it is not only the largest in Vrnjačka Banja, but also Serbia. What sets it apart is the largest pool in Serbia with waves on an area of 2000 square meters. There are also 10 slides, a lazy river, and literally endless fun on three and a half hectares.
9. Green policy and sustainability
Vrnjacka Banja Municipality is dedicated to fostering a green policy and promoting sustainability, refl ecting its commitment to preserving the natural beauty of the region and ensuring a prosperous future for generations to come. Through various initiatives and practices, the municipality strives to create a harmonious balance between development and environmental preservation.The municipality places environmental protection at the forefront of its agenda. Efforts are consistently made to minimize pollution, manage waste responsibly, and protect the natural ecosystems that make Vrnjacka Banja so captivating. By implementing sustainable waste management practices and raising awareness among residents and visitors, the municipality aims to reduce its ecological footprint.Embracing the benefi ts of renewable energy sources, Vrnjacka Banja actively promotes the use of solar energy and other sustainable alternatives. Solar panels and energy-effi cient technologies are integrated into buildings, reducing dependency on non-renewable energy sources and contributing to a cleaner environment.The municipality recognizes the importance of green spaces in promoting well-being and quality of life. Initiatives are underway to enhance existing parks, create new green areas, and promote urban greening. These efforts not only provide residents with peaceful recreational spaces but also contribute to air purifi cation and biodiversity conservation.Sustainability extends to cultural heritage preservation. Historic buildings and sites are carefully maintained and restored to ensure their longevity while maintaining the character of the municipality. By valuing its cultural heritage, Vrnjačka Banja fosters a sense of identity and pride among its residents.Vrnjacka Banja promotes eco-tourism by encouraging responsible travel and tourism practices. Visitors are educated about the local environment, cultural heritage, and ways to minimize their impact on the ecosystem. Eco-friendly accommodation options, nature-focused tours, and educational programs contribute to a sustainable tourism experience.Local Partnerships: Collaborative efforts with local businesses, organizations, and educational institutions further the municipality’s sustainability goals. By working together, innovative solutions are developed to address environmental challenges and promote sustainable practices within the community.In conclusion, Vrnjacka Banja Municipality’s green policy and commitment to sustainability refl ect its dedication to preserving the natural beauty, cultural heritage, and quality of life for its residents and visitors. Through proactive initiatives and forward-thinking strategies, the municipality is crafting a future that respects the environment and embraces sustainable living.
10. Nominations, prizes, certificates
Vrnjacka Banja has a tradition of organized tourism that lasts more than 150 years. Kings enjoyed the benefi ts of Vrnjačka Banja, actors, writers, famous doctors, painters and bohemians gathered, offi cers and politicians walked along its promenade.Today, Vrnjačka Spa is considered one of the most representative and visited tourist destinations in Serbia.Vrnjačka Spa is the fi rst “clean and safe” destination in SerbiaThe certifi cate, which is proof that the spa is a safe zone that offers its guests a peaceful vacation with the application of all health and hygiene measures, was presented to the president of the municipality of Vrnjacka Banja, Boban Djurovic, by the director of the business association of the hotel and hospitality industry HORES, Dr. Georgi Genov.With this, the municipality of Vrnjačka Banja fulfi lled another of the goals it had set for itself to be the fi rst in every segment. It has always been important that the destination be the fi rst in terms of number of overnight stays and number of guests, and since the emergence of the corona virus, it is especially important that the destination stands out in terms of arrangement and cleanliness.”The “Clean and safe” certifi cate confi rmed that Vrnjacka Banja is a stable tourist destination that epidemiologically holds the status of a place where covid is under control. This, of course, led to the fact that we were the fi rst in Serbia to receive a certifi cate according to which we are a safe tourist destination, which is important for our visitors from Serbia, but also for guests from abroad.
Since 2018, Vrnjacka Banja Municipality has been a Member of Rome European Spas as the only Spa from a country that is not an EU member.
In 2019. Vrnjacka Banja tourist organisation has been promoted by Tourist organization of Serbia as The Best Tourist Organisation for the rising of quality of tourist services and products.
Also in 2019, Vrnjacka Banja was awarded “Ambassador of Good Service” by the Tourist World organization in the Wellness Destination of the Year category.
By NALED 2018 Vrnjačka Banja was awarded second place in the category Champions of local economic development.