Categories and Criteria

1. Spa Destination, 2 sub – categories 

A spa destination is a local self-government unit that is registered as a tourist spa destination under the local law on tourism. An application for BSA in the Spa Destination category can only be submitted by a local self-government unit, local destination management company or local tourist organization.

  1. Balneo –Thermal resort 
  2. Climatic resort


  1. Location – transport communication, airport distance
  2. Natural factors – mineral water, clean air, mud and peat
  3. Infrastructure and green area, parks
  4. Historical background and natural sightseeing
  5. Number of yearly working 4- and 5-stars spa hotels and bed capacity
  6. Number of beds in 2, 3 stars hotel, restaurants, recreation houses
  7. Information of services, cultural events, attractions, facilities
  8. Seasonality and occupancy rate
  9. Green policy and sustainability
  10. Nominations, prizes, certificates

2. Spa Hotel


  1. Location and infrastructure quality
  2. Category, number of beds, equipment, number of places in the restaurant, number of parking spots, conference halls.
  3. Year of finishing the building, year of latest reconstruction and renovation
  4. Specialization and unique qualities
  5. Presence of spa center with 1 or more swimming pools, sq. meters, equipment.
  6. Seasonality, occupancy rate
  7. Opportunity for diet and nutrition
  8. Availability of comprehensive spa product /concept, packages, programs/
  9. Number of employees, organizational structure, qualification.
  10. Marketing policy, 
  11. Evaluation of the leading tour operators
  12. Mineral water
  13. More than 1 year working experience

3. Spa Center, 2 sub – categories

  1. Spa center in urban environment
  2. Medical spa center (having priority in curing, physiotherapy, paraffin, mud, autogenous training, music treatment programs, etc.)


  1. Location
  2. Square meters
  3. Interior and facilities/equipment 
  4. Content of spa menu
  5. Presence of Unique spa programs and treatments
  6. Having priority in curing, physiotherapy, paraffin, mud, autogenous training, music treatment programs, etc.)
  7. Level of Qualification of the staff
  8. Level of Spa etiquette 
  9. Evaluation of the guests
  10. Spa Management and advertising
  11. Presence of mineral water
  12. More than ONE year working experience

4. Innovation in Spa Therapy Program


  1. Balneological factors; mineral/thermal water, mud/peloid, gas (local, natural or manufactured)
  2. Balneological treatments; Balneotherapy, Drinking Therapy, Inhalation Therapy, others (combination of any)
  3. Type of spa establishment (hotel/resort, hospital/clinic, spa cure center, other)
  4. Experience (How long being in practice, collected data)
  5. Research on effects and efficacy or effectiveness
  6. Contribution to the development of Medical Balneology and Balkan Spa-sector

5. Spa Products, 2 sub – categories

    1. Spa therapeutic product (Equipment or device for therapeutic treatment in medical rehabilitation)
    2. Spa cosmetic – aesthetic product


  1. How long has been present on the market
  2. Brand concept
  3. Product category
  4. Product effectiveness
  5. Natural ingredients, lack of parabens
  6. Product portfolio
  7. Product qualities
  8. Distribution
  9. Marketing policy and strategy
  10. International presence
  11. Media coverage
  12. Contribution in development of Balkan spa-business

6. Spa Manager


  1. Positive reputation, authority and good name
  2. Background, additional qualifications and specialization
  3. Excellent results achieved in development of spa center
  4. Efficiency and profitability of the activity of the spa manager
  5. Public engagement
  6. Marketing policy of the spa center
  7. Customers reference and evaluation
  8. Participation of International forums and awards received for the spa center 
  9. Publications
  10. Minimum FIVE years’ experience as a spa manager.

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