1. Spa Destination, 2 sub – categories
A spa destination is a local self-government unit that is registered as a tourist spa destination under the local law on tourism. An application for BSA in the Spa Destination category can only be submitted by a local self-government unit, local destination management company or local tourist organization.
- Balneo –Thermal resort
- Climatic resort
Criteria
- Location – transport communication, airport distance
- Natural factors – mineral water, clean air, mud and peat
- Infrastructure and green area, parks
- Historical background and natural sightseeing
- Number of yearly working 4- and 5-stars spa hotels and bed capacity
- Number of beds in 2, 3 stars hotel, restaurants, recreation houses
- Information of services, cultural events, attractions, facilities
- Seasonality and occupancy rate
- Green policy and sustainability
- Nominations, prizes, certificates
2. Spa Hotel
Criteria
- Location and infrastructure quality
- Category, number of beds, equipment, number of places in the restaurant, number of parking spots, conference halls.
- Year of finishing the building, year of latest reconstruction and renovation
- Specialization and unique qualities
- Presence of spa center with 1 or more swimming pools, sq. meters, equipment.
- Seasonality, occupancy rate
- Opportunity for diet and nutrition
- Availability of comprehensive spa product /concept, packages, programs/
- Number of employees, organizational structure, qualification.
- Marketing policy,
- Evaluation of the leading tour operators
- Mineral water
- More than 1 year working experience
3. Spa Center, 2 sub – categories
- Spa center in urban environment
- Medical spa center (having priority in curing, physiotherapy, paraffin, mud, autogenous training, music treatment programs, etc.)
Criteria
- Location
- Square meters
- Interior and facilities/equipment
- Content of spa menu
- Presence of Unique spa programs and treatments
- Having priority in curing, physiotherapy, paraffin, mud, autogenous training, music treatment programs, etc.)
- Level of Qualification of the staff
- Level of Spa etiquette
- Evaluation of the guests
- Spa Management and advertising
- Presence of mineral water
- More than ONE year working experience
4. Innovation in Spa Therapy Program
Criteria
- Balneological factors; mineral/thermal water, mud/peloid, gas (local, natural or manufactured)
- Balneological treatments; Balneotherapy, Drinking Therapy, Inhalation Therapy, others (combination of any)
- Type of spa establishment (hotel/resort, hospital/clinic, spa cure center, other)
- Experience (How long being in practice, collected data)
- Research on effects and efficacy or effectiveness
- Contribution to the development of Medical Balneology and Balkan Spa-sector
5. Spa Products, 2 sub – categories
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- Spa therapeutic product (Equipment or device for therapeutic treatment in medical rehabilitation)
- Spa cosmetic – aesthetic product
Criteria
- How long has been present on the market
- Brand concept
- Product category
- Product effectiveness
- Natural ingredients, lack of parabens
- Product portfolio
- Product qualities
- Distribution
- Marketing policy and strategy
- International presence
- Media coverage
- Contribution in development of Balkan spa-business
6. Spa Manager
Criteria
- Positive reputation, authority and good name
- Background, additional qualifications and specialization
- Excellent results achieved in development of spa center
- Efficiency and profitability of the activity of the spa manager
- Public engagement
- Marketing policy of the spa center
- Customers reference and evaluation
- Participation of International forums and awards received for the spa center
- Publications
- Minimum FIVE years’ experience as a spa manager.